Flatiron NoMad Partnership 20th Anniversary
Flatiron NoMad Partnership Celebrates 20 Years
Since 2006, the Flatiron NoMad Partnership has served the businesses, people, and places that make Flatiron & NoMad an iconic destination in the heart of New York City.
A Transformational 20 Years
Then
Back in 2006, the Flatiron/23rd Street Partnership got its start, and was focused on delivering essential core services to improve and maintain the neighborhood such as clean and safe streets, and resources for those who lived and worked here.
Now
Twenty years later, we’ve helped transform Flatiron & NoMad into a vibrant, must-visit destination. We enliven our public spaces, champion our thriving business community, and curate memorable experiences that bring people together and make the district shine.
20 Year+ Old Businesses that Call Flatiron & NoMad Home
174 Fifth Avenue
S&P (1928)
Formerly Eisenberg’s, S&P is a NYC institution that’s been at the same location for nearly a century. The old school lunch counter serves up diner classics and comfort food, including their infamous deli sandwiches.
40 West 25th Street
Noir et Blanc (1989)
The French-inspired boutique Noir et Blanc was founded by entrepreneur, small business owner, and Flatiron NoMad Partnership Board Member Deborah Koenigsberger. Shop a curated selection of chic and timeless apparel and accessories.
40 West 25th Street
Hearts of Gold (1994)
Founded by Deborah Koenigsberger, the nonprofit Hearts of Gold supports homeless moms and their kids in New York City. 100% of net proceeds fund the nonprofit’s extensive gifting initiatives to help homeless moms and their kids create positive, sustainable change in their lives.
Madison Square Park
Shake Shack (2004)
Shake Shack got its start here in Flatiron & NoMad within Madison Square Park. Today, there hundreds of locations in the country and worldwide serving up delicious burgers, hot dogs, crinkle fries, frozen custard, and more.
11 Madison Avenue
Eleven Madison Park (1998)
Three Michelin-starred fine dining restaurant Eleven Madison Park is owned and operated by Chef Daniel Humm. Guests can enjoy seasonally inspired tasting menus featuring exclusive produce in partnership with Magic Farms.
206 Fifth Avenue
Memories of New York (1986)
Memories of New York is an emporium dedicated to the Big Apple. Established by Alper Tutus, the store offers iconic souvenirs that pay tribute to NYC, from “I Love NY” t-shirts to snow globes and keychains.
925 Broadway
Flowers by Blooming Affairs
A family-operated business, Flowers by Blooming Affairs is led by Maria Gelashvili, Owner & Head Designer. Flowers by Blooming Affairs has collaborated with Flatiron NoMad Partnership to create our spring plaza frame.
50 Madison Avenue
10/10 Optics (1979)
The boutique eyewear store 10/10 Optics was co-founded by Ruth Domber. Independently owned and operated, 10/10 Optics is a leader in the optical industry offering eyewear and optometry expertise.
42 East 20th Street
Gramercy Tavern (1994)
Founded by Danny Meyer, Gramercy Tavern offers contemporary American cuisine and warm hospitality. Executive Chef Michael Anthony’s ever-evolving seasonal menu showcases the restaurant’s relationships with local farms and purveyors.
19 East 21st Street
J&M Hardware (1947)
For over 75 years, family-owned and operated J&M Hardware has been in the neighborhood. From locks to lighting, lumber, and paint, J&M Hardware can help you find the right product you’re looking for your next project.
19 West 21st Street
Abracadabra (1997)
The go-to superstore for Halloween, Abracadabra relocated from Greenwich Village to Flatiron & NoMad in 1997, and offers a variety of magic, costumes, makeup, rentals, props, and wigs.
233 Fifth Avenue
Museum of Sex (2010)
Founded by Daniel Gluck, The Museum of Sex preserves and presents the history, evolution and cultural significance of human sexuality through exhibitions, publications, and programs.
117 East 24th Street
Manhattan Saddlery (1912)
The oldest tack shop in New York City, Manhattan Saddlery offers premium equipment for every horseback rider. The store’s history goes back to 1912 when it opened as Miller Harness Company, a saddlery and equine supply business.
Voices of Flatiron & NoMad
“The transformation of Broadway into a more pedestrian-friendly, open public space has been a huge win for local businesses like ours. It’s allowed us to extend our hospitality outdoors and interact with the community in new ways. ”
Andres Balbuena, Founder & Owner of Mamazul Mexican Grill
“I love the sense of community in this neighborhood—everyone is so friendly and welcoming, and takes such pride in their organizations and their contributions. ”
Cindy Lawrence, Executive Director of the National Museum of Mathematics (MoMath)
“I think what I love most about these neighborhoods is how they are constantly changing and re-inventing themselves. It sits at the heart of Manhattan and has become a hub for tech, finance, hospitality, and shopping.”
Marco Ciocca, Co-Founder & Chairman of The Montessori Schools at Flatiron & Soho
20 Must-Do Experiences in Flatiron & NoMad
175 Fifth Avenue
The Flatiron Building
Admire the iconic Flatiron Building from the Flatiron Public Plazas. While there, stop by the Flatiron Plate Kiosk and the Eataly Kiosk for a bite to eat!
236 Fifth Avenue
The Gilded Lady Mural
Snap a photo of The Gilded Lady Mural created by artist Tristan Eaton in 2019.
11 Madison Avenue
Madison Square Park
Visit our neighborhood green oasis Madison Square Park featuring Jemmy’s Dog Run and rotating public art exhibits.
1 Madison Avenue
The MetLife Clocktower
Take in the view of the MetLife Clocktower, the 700-foot tall building completed in 1909 facing Madison Square Park.
47-55 West 28th Street
Tin Pan Alley
Walk along Tin Pan Alley, the birthplace of American popular music in NoMad.
28th Street & Sixth Avenue
Flower District
Head to NoMad to discover the vibrant and historic Flower District, home to several local florists carrying premium flowers, plants, and wholesale products.
Broadway & 25th - 27th Street
NoMad Piazza
Enjoy public seating at the NoMad Piazza, which repurposes former car space for pedestrians, cyclists, and outdoor dining from local restaurants.
28 East 20th Street
Theodore Roosevelt’s Birthplace
Visit the Theodore Roosevelt Birthplace National Historic Site and take a free tour to discover more about the four-story brownstone where Roosevelt was born.
655 Sixth Avenue
The Hugh O'Neill Building
Stroll along Sixth Avenue to discover architectural gems including The Hugh O’Neill Building.
Park Avenue South
Park Avenue South Malls
Take in the seasonal plantings along Park Avenue South median malls in Flatiron & NoMad.
55 Lexington Avenue
Baruch College
Founded in 1919, visit the Baruch College campus in Flatiron. The site was formerly the Free Academy of New York which later became known as the City College of New York and then eventually Baruch College.
29 West 25th Street
Chelsea Flea
For 40+ years, the outdoor market Chelsea Flea features high-quality antiques, vintage goods, and collectibles. Chelsea Flea is open year-round every Saturday and Sunday.
Viewpoints of the Empire State Building
Take in stunning views of the Empire State Building at local rooftop bars. Check out these spots for different perspectives of the iconic NYC skyscraper.
120 Madison Avenue
American Academy of Dramatic Arts
Visit the historic American Academy of Dramatic Arts in NoMad. The building became a designated NYC landmark in 1966 and is home to several notable alumni.
Michelin-Starred Restaurants
Have a Michelin-starred dining experience in Flatiron & NoMad. Explore exceptional dining options across a variety of cuisines for your next lunch or dinner.
Spas & Wellness Studios
Treat yourself to a spa day! Relax and recharge with a facial or a massage in the neighborhood for a rejuvenating self-care experience.
Design District
Stroll along Madison Avenue in NoMad to discover several furniture and design showrooms.
Family-Friendly Fun
Flatiron & NoMad is a great destination for families! Enjoy a range of activities fun for all ages.
Discover Local Museums & Art Galleries
Go on a museum and art gallery crawl through the neighborhood to view the latest exhibits.
Must-Try Coffee Shops
Fuel your morning or afternoon as you explore Flatiron & NoMad by visiting a local coffee shop for a classic cup or seasonal drink.
20 years in Flatiron & NoMad
Celebrate 20 Years With Us
Have a favorite memory, photo, or moment in the neighborhood? Help us celebrate 20 years by sharing your story with the community.
20 Years of Community
Explore stories, snapshots, and memories shared by the people who help bring Flatiron & NoMad to life every day.
