FAQ

what is the flatiron nomad partnership’s role in managing activations?

The Flatiron NoMad Partnership manages the district’s public spaces in agreement with NYC DOT. The fees collected by the Partnership are used solely to maintain, beautify, and program the Flatiron Public Plazas. The Partnership works closely with SAPO to provide site-specific expertise and input on all applications.

where can i host an event/shoot?

The Flatiron NoMad Partnership maintains two public plazas with permittable space. See below for plaza features:

• Both Plazas
  • Edge planters decorate the plaza with seasonal plantings
  • Public seating amenities include moveable tables, chairs, and shade umbrellas
  • One food & beverage kiosk is present on each plaza
  • Foot traffic is estimated at over 50,000 people per day
• North Plaza (4,500 permittable square feet)
  • Electrical box (“shore power”) with 12 outlets is available for commercial marketing events
• South Plaza (3,875 permittable square feet)
  • 12’ wide emergency access lane along the Flatiron Building curb edge must remain clear at all times

which permit do i need?

If you are proposing a commercial marketing activation, you will need a Street Activation Permit Office (SAPO) Plaza Permit. If you are proposing a film or photo shoot you will need a permit from the Mayor’s Office of Media and Entertainment (MOME). Depending on your event, you may need supplemental permits to serve food samples or use amplified sound. The city agency that permits your event will share which supplemental permits your event may require.

is my date range available?

To see if your proposed date range is available, check our upcoming plaza events or contact us.

can i put a hold on a date?

The Partnership is not able to hold event dates for potential activations. The only way to put a “hold” on a certain date range is to submit an application through SAPO and later withdraw the application if you choose to not move forward.

how much will my event/shoot cost?

The cost of your event will depend on the square footage, expected attendance, and overall impact on daily plaza operations. Please refer to our fee structure and note that event size is determined by SAPO and that the Partnership will determine a minimum Medium for food/beverage sampling events and a Large for all events employing the use of promotional vehicles or food trucks. For film and photoshoots that impact the plaza, we accept donations to offset operational impact.  

WHO SHOULD I LIST ON THE CERTIFICATE OF INSURANCE?

Please list the Partnership under additionally insured as follows: Flatiron 23rd Street Partnership 230 Fifth Avenue Suite 1511 New York, NY 10001.

CAN I VEND OR SOLICIT DONATIONS AT MY EVENT?

All plaza events must be free and open to the public. Vending and donation solicitation is prohibited.

CAN MY EVENT USE A FOOD TRUCK OR DISPLAY VEHICLE?

The Partnership strongly prefers activations that do not bring motor vehicles onto the public pedestrian plazas. Please refrain from incorporating food trucks in your event as each plaza has a food and beverage kiosk. Contact us to coordinate with kiosk operators. Please also note, all activations employing the use of promotional vehicles or food trucks will result in a Large size determination from the Partnership.

HOW MANY PEOPLE VISIT THE PLAZAS?

On average, the plazas see over 50,000 visitors per day. Want to learn more? View plaza pedestrian count reports.

HOW CAN I FILM THE FLATIRON BUILDING?

To film in the North or South Flatiron Public Plaza, contact us. Interested in utilizing the iconic Flatiron Building in your project or campaign? Please contact building management, GFP Real Estate, for licensing details.