October News Roundup

In the News

Oct 30, 2020

October’s news highlighted newly opened restaurants, the popular Nomad Piazza, and the continued impacts of COVID-19 on the district. Stay up-to-date with the latest Flatiron District News.


Restaurants & Bars

  • Serra d’Autunno by Birreria debuted at Eataly’s 14th-floor rooftop with a new concept dedicated to honey, with “buzzworthy” specialty menu items and cocktails. The restaurant has also partnered with New York-based The Honeybee Conservancy to donate 10 percent of net proceeds from every “honey-focused” dish to the group’s Sponsor-a-Hive program (via 6sqft)
  • The Nomad Bar on the rooftop of The Nomad Hotel makes Eater NY’s list of “New York City’s Top Cocktail Bars Open Right Now” (via Eater NY).
  •  Matt Pomeranz and Dan Pace, co-owners of the mini-chain Zucker’s Bagels, launched Pizza Bungalow out of the back of their Flatiron location. Guests can enjoy pizzas with everything bagel crust and gooey mozzarella goodness (via Gothamist).
  • Eleven Madison Park remains temporarily closed for now, but the acclaimed restaurant has started to offer an elaborate chicken dinner kit with brioche stuffing, foie gras and black truffles. The $275 make-at-home meal serves two to four and is available for pick-up (via Eater NYThe New York Times, and Business Insider).
  • Etienne DeYans made the courageous choice to open in the middle of the pandemic, in October, in the Flatiron District. His restaurant, Gypsy Rose, has a large indoor space, with a bar and dining room with a dozen tables, and also a terrace that seats sixty (via Frenchly).
  • Famed vegan chef Matthew Kenney will open a new vegan restaurant SUTRA in the Flatiron District of New York City. Created in partnership with wellness and activewear brand Alo Yoga, the mostly raw, plant-based restaurant will be located on the top floor of Alo’s Sanctuary (via Vegan NewsWWD, and The New York Times).
  • The 230 Fifth Rooftop is back with its wildly popular wintertime bubble tents for the season. What better way to take in panoramic skyline vistas during ice-cold New York months than in the privacy of your own heated igloo? (via Time Out New York).
  • Hole in the Walls new location at the Hotel Henri offers outdoor heaters for perfect cold-weather outdoor dining (via 6sqft).
  • After nearly a decade-long stint working at one of the city’s top fine-dining destinations, former Eleven Madison Park sous chef Connie Chung is making a foray into fast casual. Her breakout restaurant, a Chinese counter-service spot called Milu, opens today at 333 Park Avenue South, between East 24th and East 25th (via Eater NYGothamist, The New York TimesThrillist, and WWD).


District Businesses

  • Throughout October, posters by NYCxDESIGN program director Valerie Hoffman and her team were displayed in the Artistic Tile showroom and all around Manhattan. The designs can also be purchased at the Poster House, with proceeds benefiting the Black Artists + Designers Guild (via Interior Design).
  • The Danish home goods and toy store Flying Tiger Copenhagen is closing all U.S. locations, including one in the Flatiron District (via Patch).
  • Ritz-Carlton Manhattan Nomad‘s 250-room hotel will offer guests a new stay experience from a luxury hotel (via Top Hotel News).
  • James Mettham, executive director of the Flatiron/23rd Street Partnership spoke to various sources about outdoor retail opportunities, and the safe retail space critical for 95+ essential businesses in Flatiron and NoMad (via 6sqftCrain’s New YorkPIX 11, and WWD).
  • Arc’teryx signed a 10-year lease for 6,800 square feet at 139 Fifth Avenue, between East 21st and East 22nd streets, according to information from Thor Equities, which owns the six-story landmarked property (via Newsbreak).
  • The École—an independent Nursery through eighth grade French-American school in the Flatiron District—will award three full-ride scholarships to new students in middle school (via NY Metro Parents).
  • Nancy Ruddy of CetraRuddy who designed Fotografiska, discusses what the process was like (via Commercial Property Executive).


Real Estate

  • Exterior work is getting closer to completion on Rose Hill, a 639-foot-tall residential skyscraper at 30 East 29th Street in NoMad. Designed by CetraRuddy Architecture and developed by Rockefeller Group, the topped out 45-story tower will contain 123 condominiums (via New York YIMBY).
  • Expensive pockets of the city with premium real estate see steepest discounts, with Flatiron District rents discounted 17.5% on average (via Crain’s New York).
  • Work is progressing on the warm-colored masonry walls and windows of the 230-foot-tall, 24-story expansion at 250 Fifth Avenue in NoMad. The property will eventually debut as The Fifth Avenue Hotel (via New York YIMBY).
  • Excavation and piling work is progressing at 3 West 29th Street in NoMad, site of a 34-story office skyscraper from Bjarke Ingels Group. Developed by HFZ Capital Group, the tower will stand 551 feet tall, making it one of the tallest structures in Midtown south of the Empire State Building (via New York YIMBY).
  • 118 East 25th Street makes the “Top 5 Office Building Sales: September 2020” list (via Commercial Property Executive).


Around the Neighborhood

  • New York restaurateurs are giving NYC residents deals and specials at NoMad Piazza this fall. Located on Broadway between 25th Street and 31st Street, NoMad Piazza is a vibrant destination where foodies enjoy a variety of distinctive cuisines from some of New York’s best-known restaurants, as well as opportunities for shopping (via amNY and Patch).
  • The Flatiron/23rd Street Partnership utilized Ginkgo to equip their social service outreach team with mapping tools to better provide client services to those in need (via Medium).
  • Commissioned by the Madison Square Park Conservancy, Abigail DeVille’s “Light of Freedom“ sculpture debuted at the park. The sculpture includes a 13-foot-high torch encased in scaffolding and filled with a bell and the arms of mannequins (via 6sqft and The New York Times).
  • The seventh annual Flatiron Public Plaza Design Installation has been revealed, and this year’s temporary holiday pavilion will expand across both South and North Plazas for the first time (via The Architect’s NewspaperArchitect Magazine, and Secret NYC).
  • The Contemporary and Digital Art Fair partnered to launch Digital Art Month, a celebration of rare, digital, and new media art to help reinvigorate five key neighborhoods across New York City including the Flatiron District (via OA Online).


Header and Thumbnail Photo: Eataly’s Serra d’Autunno by Birreria

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