Activation Fees

Daily Fee Structure

The Street Activity Permit Office (SAPO) determines the event size based on square footage, expected attendance, and the overall impact on daily plaza operations. Please note, all activations employing the use of promotional vehicles or food trucks will result in a Large size determination from the Partnership. The approximate permittable square footage is 4,500 SF on the North Plaza and 3,875 SF on the South Plaza. SAPO fees are paid directly to the City. Partnership fees are used to manage, maintain, beautify, and program the Flatiron Public Plazas.

Small*

SAPO =  $5,000
BID =  $5,000
Total = $10,000

Small Plaza Events are events that use less than 25% of the pedestrian plaza’s square footage with an expected attendance of less than 25% of the pedestrian plaza’s capacity.

Medium*

SAPO = $10,000
BID = $15,000
Total = $25,000

Medium Plaza Events are events that use between 25% and 50% of the pedestrian plaza’s square footage with an expected attendance between 25% and 50% of the pedestrian plaza’s capacity. All activations offering food/beverage samples will result in a Medium or Large size determination from the Partnership.

Large*

SAPO = $20,000
BID = $25,000
Total = $45,000

Large Plaza Events are events that use over 50% of a pedestrian plaza’s square footage with an expected attendance between 50% to 100% of the pedestrian plaza’s capacity. All activations employing the use of promotional vehicles or food trucks will result in a Large size determination from the Partnership.

Application deadline:  30 days—1 Plaza block; 45 days—Multiple Plaza blocks

*Event size is determined by SAPO.