New Neighbor: Electric Shuffle

Meet Electric Shuffle, the new high-tech shuffleboard experience in NoMad located at 44 West 30th Street and opening this Friday, July 12th. Featuring stunning interiors, craft cocktails and tasty eats, this is Electric Shuffle’s third location and first in New York City.

“New York City sets the standard for cutting-edge hospitality, and launching here was a strategic decision for us from the beginning, given the city’s unparalleled energy and diverse, dynamic audience,” says Gene Ball, President of Electric Shuffle. “We’re thrilled to inject a new energy into the heart of NoMad – New York City’s quintessential live, work and play neighborhood. We see that the community is buzzing with locals, tourists and working professionals and want to create a place for all to meet up, have fun, and savor top-notch food and drinks.”

The new flagship boasts 10,000 square feet on the second floor of Virgin Hotels NYC. Design elements include floor-to-ceiling windows with sweeping views of the Empire State Building, 13 shuffleboard tables accommodating up to 20 players each, two spacious bars, and a capacity of up to 375 people for any event. After walking up a pink staircase crowned by a dazzling gold disco ball, guests journey into Electric Shuffle and are met by an inviting and exciting interior. Situated in the center is a 35-foot long main bar featuring a neon, color-changing turbine wheel inspired by vintage power stations, that’s a signature across all Electric Shuffle locations.

For groups of 2 to 20, Electric Shuffle has modernized the classic bar game of shuffleboard. Guests can enjoy four interactive team games built on custom shuffleboard tables that are inspired by thrill of casino classics. Games include Amplifier, Eclipse, Territory, and Short Circuit. Teams will compete head-to-head without having to worry about keeping track of pucks or the score. Electric Shuffle uses proprietary camera vision technology that tracks every puck, keeps score, and captures guests’ best moments with live shareable replays. After your visit check your inbox to keep and share your memories!

Complement your shuffleboard experience with delicious shareable food and signature drinks. The robust beverage menu includes beers & seltzers, wine & sparkling, craft cocktails, margaritas, spirits, and mocktails. Highlights from the food menu are Small Plates: Truffle Mac & Cheese Bites and House-Made Boneless Wings, Sharing Platters, House Pizza, Premium Sliders, and Desserts. Join Electric Shuffle for ‘Better than Bottomless’ Boozy Brunch and enjoy family style dishes, 90-minutes of shuffleboard, live DJs, and an entire bottle of bubbly.

Get your friends together for a lively and memorable time at Electric Shuffle!

Electric Shuffle is open daily. Book your tickets.

Electric Shuffle, 44 West 30th Street, @electricshuffleusa

All Photography Credit: Christian Johnson