New Neighbor: YETI
Apr 10, 2024
We’re thrilled to welcome YETI, the outdoor goods store located at 200 Fifth Avenue in Flatiron. Founded in 2006 by brothers Roy and Ryan Seiders, today YETI has over a dozen of stores across the U.S., with this being their first New York City location.
“There’s no wilder place than New York City. And whether it’s taking the subway with our drinkware, heading Upstate with our luggage or trekking East to the beaches with our coolers, New Yorkers have always been major fans of YETI,” said Paulie Dery, CMO for YETI. “Finally we have a basecamp in the region where locals can gear up and plan their next adventure.”
Upon entering YETI, shoppers can explore a variety of products from drinkware to bags, coolers and apparel built for the wild and made to last. YETI’s 20th location in New York City has been thoughtfully designed to feature the best of the brand. Unique to the space includes a hand-painted mural by Texas artist Jon Flaming and the largest custom shop for on-site Rambler Drinkware customization as well as Tundra Trim Kit personalization. Customers can also join YETI for cooler education, ambassador spotlights, and learn about their sustainability initiatives including the Rambler™ Buy Back Program and YETI Rescues.
YETI retail stores are the only places where shoppers can interact with YETI’s full assortment of outdoor goods. Shop by activity or color, and the YETI team can help you make the best decision on what to purchase. Also, stock up on NYC-inspired merchandise including fun drinkware designs, patches, and t-shirts available exclusively at YETI Flatiron.
Head to YETI to shop for products for your next adventure whether near or far!
YETI is open Monday through Saturday from 10 am – 8 pm and Sunday from 11 am – 8 pm.
All Photography Credit: YETI
