Visit through January 1, 2024



control no control

The interactive art installation CONTROL NO CONTROL, created by Iregular, is on view! The luminous interactive art piece is in the form of a minimalistic geometric cube that allows up to 48 people to participate simultaneously. Created in 2011 in Montreal for Igloofest, it has since been presented several times globally and has now made its New York City debut as the centerpiece of our Winter Glow holiday program.

Presented in partnership with the New York City Department of Transportation’s Art Program (NYC DOT Art), CONTROL NO CONTROL will be on view through January 1, 2024 on the Flatiron North Plaza, at the iconic intersection of 23rd Street, Broadway & Fifth Avenue.

When you stop by, snap a photo of the installation, post it on Instagram with the hashtag #CONTROLNOCONTROLNYC and tag @FlatironNY for a chance to win a $100 gift card from our friends at the social ping pong club SPIN!

Learn More

Interview with daniel iregui, award-winning digital artist & founder of iregular

Meet Daniel Iregui, award-winning Digital Artist and Founder of Iregular.

CONTROL NO CONTROL has toured over 35 times around the world since its creation,” says Daniel. “It has also developed over the years, and we could not be prouder to unveil its most evolved, advanced and refined version yet in front of none other than the Flatiron Building. We couldn’t have dreamed of a better context, in the middle of a buzzing city where people from all walks of life and backgrounds can explore and interact with our giant signature cube.”

Read on as Daniel discusses his career, the inspiration behind CONTROL NO CONTROL, and what he likes most about Flatiron & NoMad.

Full Interview

Get The Latest Info in Flatiron & NoMad: