Plus, meet The Fifth Avenue Hotel!

The Latest

December 13, 2023


Winter Glow Continues

Light up your holidays with our newest seasonal program: Winter Glow! Join us through December 21st for free public pop-up programming across the neighborhood with elements of light, art, and storytelling.

View the luminous, interactive art installation CONTROL NO CONTROL, created by Iregular, on the Flatiron North Plaza through January 1, 2024.

Winter Glow continues with these activations:

  • Thursday, 12/14 at 4:30 pm: Silent Disco Night at Flatiron North Plaza
  • Sunday, 12/17 at 11 am: Free Holiday-Themed Historic Walking Tour
  • Thursday, 12/21 at 4:30 pm: Winter Solstice with National Museum of Mathematics (MoMath) at Flatiron North Plaza
Learn More

Photo Credit: Dave Hashim, Flatiron NoMad Partnership


Movers & Shakers: Daniel Iregui, Digital Artist & Founder of Iregular

Meet Daniel Iregui, award-winning Digital Artist and Founder of Iregular. Iregui’s interactive installation, CONTROL NO CONTROL, presented in partnership with NYC Department of Transportation’s Art Program, appears as part of our Winter Glow holiday programming on the Flatiron North Plaza through January 1st.

“CONTROL NO CONTROL has toured over 35 times around the world since its creation,” says Daniel. “It has also developed over the years, and we could not be more proud to unveil its most evolved, advanced, and refined version yet in front of none other than the Flatiron Building.”

Read on as Daniel discusses his career, the inspiration behind CONTROL NO CONTROL, and what he likes most about Flatiron & NoMad.

Full Interview

Photo Credit: William Arcand


New Neighbor: The Fifth Avenue Hotel

We’re excited to welcome The Fifth Avenue Hotel to the neighborhood located at 1 West 28th Street in NoMad. Reminiscent of the Gilded Age, the boutique hotel combines New York City’s heritage with the present.

“The Fifth is the realization of many years of dreaming and discovery,” says Founder Alex Ohebshalom. “We are creating a one-of-a-kind experience; it is a whimsical, transformational escape in the heart of Manhattan.”

Meet The Fifth Avenue Hotel

Photo Credit: William Abranowicz via The Fifth Avenue Hotel


Enjoy Holiday DIning in Flatiron & NoMad

Whether you’re celebrating big or small, here’s your chance to enjoy a stress-free holiday with family and friends at local restaurants.

Staying at home? Support neighborhood chefs by ordering a holiday meal kit or dessert for your gathering.

Highlights include:

Dining Options

Photo Credit: Cecconi’s


Shop Local for the Holidays

Get gifts for everyone on your list in Flatiron & NoMad! Our gift guide highlights a variety of retail inspiration:

Holiday Gift Guide

Photo Credit: Swingers Crazy Golf


Citibin Trash Containers Clean Up NoMad

In collaboration with the NYC Dept. of Sanitation (DSNY)’s Clean Curbs Program, we’re cleaning up our act along Broadway with two Citibin trash containers in NoMad.

Citibins are sealed, rodent-proof containers that discretely house bagged refuse for DSNY collection which removes the stacking of bags from sidewalks. Our initial Citibin locations add to our daily Clean Team sanitation efforts for a cleaner, more inviting Flatiron & NoMad.

More Info


Winter Glow Trivia Giveaway

This season, we’re excited to celebrate the holidays with a giveaway each Wednesday through 12/20, where you can win prizes from our local Flatiron & NoMad neighbors.

Correctly answer a special winter-themed trivia question for a chance to be randomly selected and contacted via email.

This week’s prize: Aeropress + Coffee Bean Bundle from Gumption Coffee.

Terms and conditions available here.

Congrats to last week’s trivia winner, Lora K.!

Enter Giveaway

Photo Credit: Gumption Coffee


NoMad Alliance: NOMAD Magazine, Issue 3 Out Now

Pick up the latest issue of NOMAD Magazine from The NoMad Alliance! Read all about Todd Snyder, Tin Pan Alley, and the season of giving.

View the digital issue here or get your limited edition print copy at Rizzoli Bookstore.

Read Now

Photo Credit: NOMAD Magazine


Things to Do This Week in Flatiron & NoMad

Check out these upcoming neighborhood events:

Local Events



Quick hits on community info, resources, & happenings

Midtown South Mixed-Use Plan Survey: The NYC Department of Planning invites the public to fill out a brief survey to help understand the strengths, challenges, and opportunities for growth in Midtown South.

Get Key Area Updates via Text: We have launched a text message alert system to provide business and property owners the latest information and updates in Flatiron & NoMad. Sign up by texting INFO23 to (844) 762-0837 or fill out our Google Form here.

Neighborhood Activations

  • Film Shoot:  Now – Friday, December 15 from 6 am – 8 pm daily at the following locations:
    • 30th Street & 31st Street from Sixth Avenue east to Madison Avenue, Broadway from 30th to 31st Street, and Sixth Avenue from 30th to 32nd Street


Neighborhood Guides


Photo of the Week


Festive views at Madison Square Park via @madsqparknyc


Get The Latest Info in Flatiron & NoMad: