Holiday Cheer!

Holiday Cheer! Celebrate the season in Flatiron and NoMad with festive public programming while supporting neighborhood retailers and restaurants.

Holiday CHeer!

December 1st-23rd
‘Holiday Cheer!’ will feature outdoor festive public programming across the district from the Flatiron Plazas to the NoMad Piazza, and including live performances, family activities and games, sweets and treats, and giveaways.

Shop with your heart and support local businesses as you plan your holiday celebrations with local deals and our holiday dining guide. Score something for yourself by winning a  giveaway hosted via our Instagram and weekly newsletter.

Coats for Kids
As your good cheer and generosity grows throughout the season, consider donating to Hearts of Gold’s “Coats for Kids” campaign. Your donations help HoG provide brand new coats, hats, and gloves to children in need for the cold winter months. Every donation makes a direct impact.

A large inflatable curling surface on a city street with various people playing.

Photo credit: Pasternak Photography via Brooklyn Curling Center

Events & Performances

Holiday Themed Walking Tours – Sundays at 11 am
Meet at the tip of the Flatiron Building for a 90-minute historic walking tour on Sundays 12/4, 12/11, and 12/18 at 11 am. No registration required.

Public Cheer Activations

    • *Rescheduled due to inclement weather*
      Saturday, 12/3
      Rescheduled: Friday, 12/9, 12 – 3 pm
      Flatiron South Plaza

      Enjoy FREE hot cider provided by Flatiron Plate, curling, gift card giveaway to Sagaponack, and holiday music.
    • Saturday, 12/10, 12 – 3 pm
      NoMad Piazza – Broadway between 25th & 26th Street

      Celebrate with drinks and treats offerings from Maman and Tortazo, candy cane guessing game to win a noMad Treats Prize Package including PLNT Burger, Tortazo & Maman gift cards, curling, and holiday music.
    • Wednesday, 12/14, 12 – 3 pm
      East 28th Street and Park Avenue South
      Holiday music by live carolers enlivens the streetscape.
    • Saturday, 12/17, 12 -3 pm
      Plaza at 48 West 27th Street

      Feel festive with FREE hot drinks & sweets provided by Bombay Sandwich Co., live music by carolers,  curling, and the candy cane guessing game to win prizes from area businesses.
    • Wednesday, 12/21, 12 – 3 pm
      Winter Solstice Celebration with MoMath
      Flatiron North Plaza
      The National Museum of Mathematics (MoMath) invites you to experience the joyful reflection of a life-sized kaleidoscope. Snap a unique selfie, try your hand at curling, and enjoy doughnuts and hot chocolate from Krispy Kreme while supplies last.

Madison Square Park Conservancy Holiday Tree Lighting
Wednesday, 12/7, 4 – 6 pm – Madison Square Park
Join Madison Square Park for the 110th annual holiday tree lighting! This free event will feature family-friendly seasonal activities and live performances by Hannah Kidwell (Courtesy of Tin Pan Alley) and the NYL Singers (from New York Life Insurance Company). The tree lighting begins at 5 pm at the northern section of the park.


Holiday Dining Guide

Whether you’re celebrating big or small, here’s your chance to enjoy a stress-free holiday with family and friends at local restaurants. Staying at home? Support neighborhood chefs by ordering a holiday meal kit or dessert for your gathering.

We’ve rounded up Holiday Dining across the district including new takes on conventional offerings from local favorites such as Koloman, PLANTA Queen, and Bear Donut.

Holiday Gift Guides

Find the perfect gifts for your loved ones from district businesses!

We’ve put together three comprehensive gift guides for the holidays so you can check off everyone from your list. Highlights include children’s clothing at Jacadi Paris, chairs & home décor from Herman Miller, books from Rizzoli Bookstore, facials at Pretty Please Skincare, and artisanal chocolates from Chocolat Moderne.

Happy Shopping!

Digital Giveaways

Participate in weekly digital giveaways hosted on Instagram @FlatironNY and our weekly newsletter and win prizes from local businesses.

Every Monday, enter to win a new prize via our Instagram. Contest Rules for IG. Not on social media? Email us at with the subject line “Holiday Cheer! Contest.”

Every Wednesday, answer a trivia question in our email newsletter and you could be our next winner. Subscribe here. Contest Rules for Newsletter.

Holiday Sponsorship

Presented by the Flatiron NoMad Partnership, ‘Holiday Cheer!’ is made possible with generous support from Presenting Sponsor Meringoff Properties.

Program Partners

The Flatiron NoMad Partnership also thanks local businesses who are participating in ‘Holiday Cheer!’ this year by providing deals, drinks, bites, and prizes for Flatiron and NoMad customers throughout the month of December.

*If event cancellations/rescheduling due to inclement weather occur, updates will be posted here.

For updated information about ‘Holiday Cheer!’, please check back on this page, subscribe to our weekly newsletter or follow us on TwitterInstagram & Facebook @FlatironNY.

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